So I have this new addiction and it will benefit my business greatly.
I'm on a quest to become "Google famous".
Not for vanity purposes but for authority purposes.
Here's what I mean...
If you type in the name "Mark Cuban" you're going to see something cool.
You will see he has a panel by Google that brings all his information together.
It's Google's way of saying...
He's famous.
However, virtually anyone can get one.
As long as you follow the algorithms they have in place.
Everyone can get one but few actually do.
When I realized this was a thing I instantly was intrigued.
It's something that could double what you make.
For example...
You're on the phone with a client and they're like 98% there.
Only problem is they're not sure you can really do what you say you can do.
Imagine telling them to do one thing to help them believe.
And that one thing will be why they give you a credit card to run a $10k transaction.
All because you're "Google Famous".
They see you have a Google Panel and you stand out like a celebrity.
That's why in 2020 it's my goal to build up my Google Knowledge Panel.
Everyday it get's harder to get one.
But I aim to do it.
I think it's fun and it's teaching me to do something that I should have done years ago...
Learn to document.
Publish daily.
Be everywhere.
The other cool thing is that I'm trying to figure out the secret code.
Google doesn't give out their rules on how to get the panel.
You have to try to figure out.
And that just makes it even more cooler.
Here's what I've learned so far...
You have to point to the same website.
You have to stick with the same name.
You have to be published everywhere.
You have to be original.
You have to love creating content.
You have to learn PR, like really good.
You have to be patient.
You have to enjoy this game of content creation.
And I'm not sure of this...
But I think you need a book.
I don't know that, but by my research it seems between that or being on Wikipedia...
It really helps.
I'm still experimenting though.
Because that's what we're all about, right?
We're turning out business into marketing labs.
We're always trying new things.
That's what makes the Power Closers great.
