Join me in the free Facebook Group Community!
Facebook.com/groups/salonandsuitebusiness
Start with your vision:
Passion
Discover your Dream Client
- Where do the shop
- Where do they work
- Where do they spend their time
Check your Social Media Profile
- Revise your bio
- Update your pictures
- Add highlights to your IG account that your dream client will want to see
- List all the products, education, and pictures your dream client will want to see
- Commit to how often you will post
How to reach these Dream Clients
1. Create marketing material with a no-brainer offer to give to your dream clients
- a. Free Service or Free product with service or a dollar value
- b. Physically make a connection: Get to know them and their business
- 2. Create a Giveaway with other local small business that your dream client loves
2. Create a Giveaway
- Win a Gift card or gift basket of beauty care
- Follow and comment (get that engagement)
- Tag a friend (spread awareness
3. Create a swag bag/Thank you offer with local vendors to give to their customers that you would ideally love to connect with too
- Think: Dress shops, coffee shops, wine bars, gyms, grocery stores, jewelry shops, Personal Trainers, Interior Designers, Realtors, Personal Shoppers
4. Connect with your local Chamber
- a. How can they support you
- b. Advertising opportunity
- c. Collaboration
5. Referral Program
- a. Incentivize your current clientele: What will encourage them to recommend you?
- b. What offer can you have for your new clients
- c. How do you promote this?: Marketing in the salon, social media, text marketing, email blast
- d. Offer a double point month
6. Ask for Reviews from your favorite clients
- a. Offer an incentive: Free service, Free Product?
7. Call or text your current clientele
- a. Make it personal
- b. The attitude of gratitude will transform your business
- c. Thank you cards
- d. Follow text from their last service
- e. Get feedback – there is always room for improvement
8. Add value to every client's experience
- a. Update your treatment or add-on menu
- b. Recreate your dialogue
- c. Update and improve your consultation
- d. Try something new
