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Description

Tune in for a gripping conversation with Mr. Siddharth Dabhade, Managing Director, MiQ.

Hear him talk about his journey (1:05), new norms which may stick around (5:00), data privacy and the road ahead (11:50), the shift from linear TV to OTTs and its impact on the advertising industry (14:50).

He also discusses brand safety concerns (18:10), measuring ROI and assessing data from advertisements using Programmatic technology (23:07) and whether brands should blindly follow every online trend (29:24).

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