Why a Sense of urgency is more important than even, our clients are going through so many things between the pandemic and a true lack of companies that are able to service their needs. It's been said, and I would agree that that building a business in a down market is often better than in an up one. One reason for that is that you are starting a new benchmark in a turmoil business world. Companies like Amazon (Like it or not) have grown so fast and effective because they are delivering upon just that (A sense of urgency) and here's the thing, you are most likely paying a premium on your purchased because of this. Make sure you are delivering your product or service with an efficient and urgent manner going forward!!
