What’s up everyone...Welcome to Monday Morning Mastery powered by The NEXT Academy - leadership built for contractors. I love the aspect of #marketing. Creating a #brand. In today’s lesson I’m asking you to take a closer look at your marketing strategy. Over my years in the construction industry, I’ve learned that very few contracting firms have marketing departments and even fewer have a strategy with regard to building their brand. I'm hoping I can prove today that it’s important to be thoughtful with your marketing approach specifically in a time period where people are inundated with high volume content.
I use a story titled "Maybe It's The Donkey?" that I heard a while back from Gino Wickman who is one of the author’s we pull from at The NEXT Academy to help solidify this message...it's awesome and so TRUE!
Ask yourself this…Do I have a marketing strategy for my construction firm or association? Do I have the personnel in place to execute it? I encourage you to first understand the complexities of the the platforms that control business awareness in today’s world. This is tailored, niche analysis that done correctly will catapult your business.
If I can ever help you in any way, with regard to Brand Growth or anything else… PLEASE do not hesitate to reach out to me via direct message or through email. I’m always here to help or more importantly find you the necessary resources that are far smarter than I that may be able to help in your personal & professional growth.
If you like this message, please SHARE it with your team, friends, and family.
I look forward to seeing you in class. Until then attack the week ahead. Own your life and BeNEXT.
