Criação da McCann Erickson Manchester.
Usar hipérbole para valorizar uma vantagem do produto, funciona em qualquer meio. Com um diálogo primoroso como esse, funciona melhor ainda.
WOMAN
Ok... You've cancelled the milk?
MAN
Yeah.
WOMAN
You've cancelled the papers?
MAN
Yeah.
WOMAN
Have you taken the dog to the kennels?
MAN
Yeah. Of course.
WOMAN
Good.
MAN
And I put the feeding block in the fish tank.
WOMAN
Good.
MAN
Put the answering phone.
WOMAN
Good. What about plants? Plants in the bath?
MAN
Yeah, yeah, yeah.
WOMAN
Ok. Let's go upstairs then.
V.O.
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