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Have you paid too much for something and then thought about how you could have saved money after the fact? Everyone has had buyer's remorse at some point. An article on instopedia.com called "The Psychology Behind Why People Buy Luxury Goods" was a light bulb moment. People tend to pay too much for some items because of perception, status, etc. What if you bought a handbag for $500? Wouldn't a handbag for $50 be just as useful, even if it wasn't from a name brand? Sometimes we think about status rather than saving money and saving what's left over.