Marketing is something every business needs to get customers but very often it is used as an after thought. In this episode, our guest Justin MacDonald Chief Marketing Officer at ALU and an established entrepreneur talks about how Marketing is actually Leadership. It involves thinking about humans, their emotions, and the outcomes we want to create. It’s a powerful tool to get your customers to know what they need to know to believe what they need to believe to do what they need to do. It influences behavior.
So if Marketing is Influence and Influence is Leadership. Then, Marketing is Leadership.
