Today's episode is all about Marketing your practice. I share some of the hurdles I have had to jump in order to help my business grow. And after a decade, I still have more work to do in this area! I share the construct that I use to frame "marketing" in a way that has helped me to embrace it versus fear it. No matter how you feel about marketing, I encourage you to find one approach the clicks with you and your comfort zone and steadily inch forward until the fear is comfortable.
Resources: There sources were mentioned in the podcast:
American Marketing Association https://www.ama.org/the-definition-of-marketing-what-is-marketing/1960/
Moz.com article on blogging
https://moz.com/blog/generate-content-ideas-using-buzzsumo-and-apis
Ahrefs.com Blog on web traffic
https://ahrefs.com/blog/most-visited-websites/
Sprout Social blog on social media use demographics https://sproutsocial.com/insights/new-social-media-demographics/#YT-demos
Thrive Global https://sproutsocial.com/insights/new-social-media-demographics/#YT-demos
