We can access an unprecedented amount of information, freely and openly. The catch? Given the amount to dig, we need help to free-dive this ocean, hence the search and selection algorithms. This means that the help comes at a price, and the risk is to be caught in a digital loop endlessly refracting our own choices back to us, trapping us in a sterile self-serving vortex. The only viable solution I found is to create our own clear personal analytical protocols based on what is underlying the choices of information presented to us; no-one else will have any vested interest to do it for us.