Have you been testing and changing your landing pages daily but have yet not seen an improvement to your website conservation rate?
Conversion optimization is the process of converting more of your existing traffic into sales. Traditional doctrine contends that the best way to optimize for conversions is to focus on CTR and other similar metrics.
On Master the Marketplace episode 41, we pick the brain of our guest Talia Wolf to understand how to effectively appeal to emotional reasoning. She explains how this approach fails to get to the root of customer buying decisions: emotion. By focusing on customers' emotional reasoning, Talia's campaign results have skyrocketed.
Welcome to Master the Marketplace with Kaspien
