Episode Summary:
In this podcast, Jeff Glover shares valuable experiences and methodologies that revolutionized his approach to prospecting, specifically focusing on expired listings and FSBOs (For Sale By Owners). Glover emphasizes the importance of adapting the definition of a "contact" in today’s real estate market and discusses how his team consistently achieves high contact rates using innovative communication strategies. The dialogue further explores Jeff’s unique "hybrid farming" method, blending traditional farming and circle prospecting to dominate neighborhood market shares.
Key Takeaways:
Even in a digital era, door-knocking is an extremely effective way to establish relationships and has become more fruitful than in the past.
Hybrid farming is a strategic combination of farming and circle prospecting; identifying neighborhoods with high turnover and engaging monthly to build a dominant presence.
Leveraging technology and personal connections synergistically leads to more robust business opportunities in real estate.
