Ariel Hyatt (@cyberpr) has been a fierce entrepreneur for 30 years as founder of Cyber PR, an artist development, social media & content strategy firm based in New York City. Her agency advises on how to create online influence and release impactful projects. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding with another one on the way. In this episode, we focus on ways artists and music professionals can increase their influence over digital media and publications.
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“If you are making art and you are making good art, the thing about good art is not everyone is going to love it...and that’s ok."
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6:00 Cyber PR’s role in Music
9:00 How to Find the Right Publicist
13:00 Knowing Your Plan
17:00 Measuring PR Success
23:00 PR List & Your Network is Key to Your Success
26:30 Watch out for Spammers
29:00 The Types of People You are Pitching to & Understanding the Functions of Pubs
35:00 How to Publicize Yourself
41:00 When to Pitch during a Release
46:00 The Importance of Super Fans
50:00 Essentials of a EPK
58:00 Future of Music Online
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Recommended Episode |Building Your Story with Music Publicist
Last Week | How to Pitch and Place Your Music on Playlists
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