SEO is about creating relevant content, having a place to house the content, and allowing an audience to find you. It is about being discovered through the search engines by giving their users what they are looking for. Google, Spotify, YouTube...all allow their users to discover new music and new musicians.
Marissa Ryan is a 3x founder and with her most recent venture as Co-Founder of VisualFizz, a digital marketing agency in Chicago. She has a decade of Search and Media marketing experience. Marissa has been published in Forbes, Buzzfeed, Apple News, INC., and more on the topics of Marketing, Brand Strategy, and Search.
Today, we are discussing how you can leverage the power of content to get discovered.
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What is SEO (Search Engine Optimization)?
Types of Search Engines
Ranking on Google Search Results
Be Repetitive with Your Band Name & Bio
Create Collaborations & Follow Similar Artists
Websites for Musicians
Blog Content by Bands
The Debate: Quality or Quantity of Content
Spotify as a Search Engine
Get Started with SEO
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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
