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Description

Anne Leighton is writer,  publicist, educator and musician. Although her experience is in tour publicity, she shifted to single and full-length music during the pandemic, and works with a range of artists across various genres. Anne has written 4 books, most notably her poetry collection, “The Leighton Explosion.” That helped her find a songwriting deal with Sheer Music Publishing bringing out her alter ego—rapper Bronx Buffalo.

Her background in radio and print, helps her understand journalist needs. Anne believes that all artists can create their own opportunities and use social media as a billboard to their careers.

Today, we discuss how Anne built connections with niche media outlets for Joe Deninzon & Stratospheerius.

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Anne’s Background in Radio & Journalism

Relationship with Joe Deninzon

Publicity Year - Round

Press Release Best Practices

Finding the Right Media Outlets

Where to Start (Google Alerts)

Resources for Music Professionals

Building Momentum & Follow Up

What do you want to be known for?

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If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

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For show notes and past guests, please visit thesetupseries.com

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