Susanne Hazendonk leads the Spinnin' Records team as the Head of Global Marketing, overseeing the leading Dutch label’s product management, promotion, streaming, radio, and marketing departments. Her career in the music industry started at Warner Benelux in the late 2000s, but her seeds of passion for music, particularly dance music, were first planted as a kid when she stumbled on the raw and energetic rave sounds of the 90's. In the years since, Susanne has climbed the ranks of the industry, gaining hands- on experience with acts like Michael Bublé, The Red Hot Chili Peppers, and Bruno Mars.
Today, we are discussing how Susanne used data to identify key markets and help ‘Thunder’ by Lum!x go platinum around the world.
https://www.youtube.com/watch?v=yCTxqM-aLtE
--
How Susanne Started in Music
Working at Spinnin’ Records
Dance Music in Europe
Planning the release of ‘Thunder’ by Lum!x
Using Data to Approach Different Markets
Timing is Everything
“Music is Emotion.”
Other Resources
What do you want to be known for?
--
Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)
--
If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
