Drew de Leon is the Head of Digital Marketing at Alamo Records, formerly the Director of Digital and Def Jam. With over 10 years of experience in the music industry, he has worked with artists such as Rod Wave, Yung Mal, Pusha T, Nas, Alessia Cara, and Teyana Taylor.
Starting in 2016, he co-founded the music and tech education community, Digilogue, with a belief of paying it forward within the industry.
Today, we are discussing the very popular social media platform, TikTok, and what it can do for a music career. TikTok is great for music discovery, collaboration and for fun!
--
Intro to TikTok
Finding Your Community on TikTok
Type of Content
Distribution of Music to TikTok
The Art of Going "Viral"
Future of TikTok: TikTok as a DSP?
--
Use our 'fans of The Set Up podcast' link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.
--
If you enjoy the podcast, would you be willing to leave usa 5-star review on Apple podcasts? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
--
For show notes and past guests, please visit thesetupseries.com
Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
