Description

Kurian Mathew Tharakan, a 27-year veteran in the sales and marketing sector, is the founder of StrategyPeak Sales & Marketing Advisors, a sales and marketing strategy firm. Mr. Tharakan is also the author of “The 7 Essential Stories Charismatic Leaders Tell,” an Amazon Best Seller that explains how anyone can use the power of story to move people and mountains.

Mentioned in This Episode

• “All great marketing takes its cues from great religion” - Regis McKenna
• Infographic on Kurian’s model
• Be one of the first 5 listeners to tell Kurian you heard him on this show, and get a free Kindle copy of “The 7 Essential Stories Charismatic Leaders Tell”
• LinkedIn
• Twitter: @KurianTharakan

What you will learn:

- Kurian’s journey (2:38)

- The 7 Essential Stories Charismatic Leaders Tell (7:42)

- Your customer is the hero

1. Creation and Origin (9:44)
2. Our Identity, Beliefs, and Values (12:24)
3. The Big Idea (12:45)
4. The Enemy We Face (15:07)
5. The Mighty Winds (18:16)
6. The Journey We Must Undertake (24:29)
7. The Metanarrative - Why We Will Win (27:38)

- Creating your 7 stories (31:38)

- Get in touch with Kurian (33:12)

Kurian Mentality - Quotes From the Show

“Inspire people with your presence”

“We’re in the transformation business”

“You have to be cognisant of culture”

“The 7 stories are intended to answer 7 primal questions in your client’s head”