Description

Shane Austrie is renowned in the MarTech space. He previously worked & consulted for advertising companies like Facebook, Reddit, Tapyjoy, and more. He is currently the CEO of SVC and the CTO of Curastory.

Mentioned in This Episode

• Shane’s Twitter
• Shane’s LinkedIn

What you will learn:

• Shane’s story (2:20)
• Where are ads going in 2-5 years? (6:26)
• Tracking the user journey
• How to get ahead of the curve (10:42)
• Out-of-home ads
• What about VR ads?
• The impact of the Metaverse (14:51)
• Where is it going?
• Re-allocating your marketing budget in 2022 (21:46)
• Increasing LIfe Time Value (22:57)
• Get in touch with Shane (24:30)

Shane Mentality - Quotes From the Show

“User-generated content is killing it right now”

“You have to start understanding where your customer is at”

“Lifetime value is based on your overall interactions with the user”