Are you leveraging modern digital experiences? Do you understand the existing gaps in creating modern digital experiences? We are talking with Shamir, the digital transformation guru, to do justice to this subject matter. Shamir is with Smart Panda Labs helping marketers get started with digital transformation. During his years in marketing, Shamir held leadership roles with Southwest Airlines, Disney, and NBC Universal. He discovered his love for the technical aspect of things back in the 1990s while working in marketing and research. (Having been at the right time at the right place with the right skill set, things all came together for me).
What is modern Digital Transformation - Shamir defines modern digital transformation as the customer experience that users expect when interacting with products or services online. It is what a company must do to align itself to start delivering to customers through the Internet. The transformation entails tweaking your technological back end to be able to deliver the modern digital customer experience that people expect.
Challenges in implementing digital transformation - Our guest expert observes that the fear of the IT side of things among most marketers is often the major hindrance in undertaking digital transformation. That fear has the negative effect of denying oneself and customers the opportunity to have an experience that can lower the acquisition cost and derive value.
Example of digital transformation success story - Shamir cites Emirates.com as a success story in modern digital transformation. On their website, they have captured up-to-date information for the visitor. People know what exactly to expect when doing business with them because of transparency and consistency. In addition, Emirates has leveraged automation on its website and social sites, which bolsters its overall customer experience. Also, their digital purchase experience is next level; the client can easily keep track of their reward points and make or modify reservations without human intervention.
Role of transparency and consistency in the digital customer experience - The goal of the customer is to find consistency in the ad and post-click. If what the customer was sold in the ad does not match reality after clicking on it, buyer friction and frustration emerge. A transparent experience is key to building customer trust and loyalty.
Primary steps for a business performing digital transformation - He first evaluates state key digital tactics presently in use. From there, they can fill in the gap as to the transformational technological capabilities required to keep up with the changing marketplace and customer behavior.
Are local programs helping digital transforming continuous - Shamir cites that local programs and grants supportive of digital transformation are something of a double-edged sword. On the one hand, an end is reached when a determination is made to the effect that the business has amassed enough resources to build on. However, it is continual because of the ever-changing technological landscape that often calls for the business to upgrade.
Key Timecodes
(0:29) Shamir‘s background story
(1:54) What is modern Digital Transformation
(4:20) Challenges in implementing digital transformation
(5:59) Example of digital transformation success story
(8:19) Role of Transparency and Consistency in the digital customer experience
(10:20) Factors for success in modern digital transformation
(12:26) Role of first-party data in the digital space
(14:50) Leveraging first-party data for digital transformation
(17:20) Impact of Artificial Intelligence and Chatgpt on digital transformation
(18:44) Recommended automation tools with Chatgpt
(19:50) Primary steps for a business performing digital transformation
(21:44) Are local programs helping digital transforming continuous -
(23:45) Shamir’s contact information
(24:05) Shamir’s choice of brand ambassador
