In today's fast-paced and interconnected world, digital marketing has become the cornerstone of success for businesses operating in e-commerce. With the ever-expanding reach of the internet and the growing reliance on online shopping, mastering the art of digital marketing is essential for e-commerce ventures to stay competitive and reach their target audience effectively.
In episode 193, we link with Matas Kemzura in Lithuania to discuss digital marketing in e-commerce. Matas Kemzura is Sugatan's Chief Growth Officer. He has single-handedly spent over $75k in daily ad spend as an Ad Buyer whose efforts have been synonymous with Sugatan's $175MM EBITDA positive revenue generation for eCommerce stores. Matas has risen over the ranks in the e-commerce space, starting as a junior staff to Director of acquisition and Head of growth to Chief Growth Officer at his company.
Time codes
(01:23) Matas' career journey into marketing
(06:52) Enabling factors for the growth of his company
(11:45) How to distinguish buyer intent
(13:46) Major challenges and growth opportunities for e-commerce businesses in 2023
(18:25) Role of multi-faceted marketing approach in e-commerce business
(22:10) His strategy for attracting new clients for his company
(24:43) Matas contact information: Instagram – Matas Kemzura
(25:48) His choice of brand ambassador
