Int is episode, I review the top podcasting advertising options and why....
Hard to reach demographic
63% of listeners said they purchased from podcaster - http://bit.ly/2Y38OMv
higher income 45 over $75K 16% over $150
18 - 35 listener
Pre-Roll Programmatic vs Live Host Read
Spray and Pray - Pre-rolll all day
Sniper Rifle - Live reads if you're
CPM - downloads within 30 days
Only paying for 30day reach
Depends on genre (focus more on audience, not genre)
A lot of cross pollination
Business guys like comedy
The cost range of a typical 30-second podcast ad spot is somewhere between $10 and $50 (per thousand downloads).
B2B demand higher CPM upto $50
Proven market
Reputation Matters
4, 8, 12 episodes
Links and CTA in show notes
Loop back to social media (Linkedin Ad spend with podcasting)
Marketplace
Spotify - http://bit.ly/2Y1LbUk
PodcBean - http://bit.ly/2Y1T6kI
Let's Connect
LinkedIN - https://www.linkedin.com/in/joealexlemon/
DigiMarCon - https://digimarconwest.com/
SC Website: https://salesculture.work/
