Description

The cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create empathetic content during a pandemic, and why you need help amplifying your message.

Rand Fishkin is the co-founder of SparkToro, and previously co-founder of Moz and Inbound.org. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

In this episode, Darrell and Rand discussed:

• How digital marketers can utilize Rand’s latest amplification tools
• Why you (still) need to think of your business or brand as a media organization first
• The larger goal of building an audience that knows, likes, and trusts you
• A sea change in how to think about the future of content marketing
• And much more!

The Show Notes

• SparkToro
• Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one).
• How to Use Your First Ten SparkToro Searches
• Rand Fishkin on Twitter
• Darrell on Twitter