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Together with Karoline Gross, we touched on some interesting themes: why networking is important, how did the pandemic affect Smartzer, or how to get contracts with big brands like Adidas, Sephora, and Burberry.

Karoline graduated from pharmacology in London but she took a turn and got into the fashion industry. She moved to LA where she attended the New York film Academy and founded Black Pearl pictures, a video production company, focusing on documentaries related to the fashion industry.

Now, she is based in London and is the founder and CEO of Smatzer, an interactive and shoppable video platform.

Advice from Karoline: Really understand what is going on in each different part of the business.

Books: The Lean Startup by Eric Ries

contact Karoline via Linkedin: karolinegross or e-mail: karoline@smartzer.com

more about the company: smartzer.com