In this episode, Jessica and Waleed are going to talk about how to handle media coverage for your business in 2022.
Now, as a small business owner, you know that getting media coverage is essential. It can help you build trust with customers, and it can also help you attract new leads and investors.
But getting good media coverage and maintaining that consistency is easier said than done. In this video, we're going to share some tips for making sure that your business gets the best possible media coverage in 2022. Stay tuned!
Media coverage of your business is a vital part to its success. But it can be hard work following the right strategy if you don't know what's happening out there or where best to place yourself in this ever-changing media landscape!
In this episode of Commerce and Chill, we're going over how small businesses should handle their own press interaction so they get maximum benefit from all encounters with media outlets.
► Episode Highlights:
EP 110
00:00 - Preview
00:17 - Intro
00:37 - Media coverage at The Soap Box
05:05 - Media coverage at Johnson Security
10:18 - 8 Tips on handling media coverage in 2022
14:20 - 1. Build rapport with journalists long before you need them
16:00 - 2. Personalize your media pitch
17:49 - 3. Pitch journalists rather than publications
20:20 - 4. Target freelance reporters
21:16 - 5. Digitize your press releases
23:26 - 6. Provide background information and visuals to the reporter
24:26 - 7. Offer product samples
26:44 - 8. Produce the content you want the media to pick up
28:16 - Closing thoughts
28:45 - Credits
► Listen to the full session on the Commerce and Chill podcast:
https://podcasts.apple.com/us/podcast/commerce-chill/id1496451217
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