In this conversation, Gil Lavi shares his journey from a creative background in the art world to founding Rubber and Road, a cycling apparel brand. He discusses his personal struggles with weight loss, the importance of establishing a routine, and the innovative approach his brand takes in creating high-quality cycling garments. The conversation highlights the intersection of cycling culture, personal fitness, and the evolution of cycling apparel.
Thanks, Gil! Follow him on IG here:
https://www.instagram.com/gillavi/
Check out Rubber N Road here:
https://www.instagram.com/rubbernroad/
www.rubbernroad.com
Chapters:
00:00 Welcome - $560 Bib Shorts?!
01:37 Meet Gil from Rubber and Road
02:15 The "Atelier" - Where the Magic Happens
03:20 Gil's Journey into Cycling and Weight Loss
06:37 The Birth of Rubber and Road
08:55 The Price of Performance: Why These Bibs Cost $500+
10:54 The Importance of Paneling and Stitching
17:44 The Shammy: It's Not Just About Padding
27:47 3D Printed Shammy - Pros and Cons
30:36 Durability of High-End Cycling Apparel
36:05 Private Equity's Influence on the Cycling Industry
47:30 A Look at Rubber and Road's Skin Suit
50:41 Finding the Right Brand for You
53:17 LGBTQ+ Representation in Cycling
01:00:31 Final thoughts, where to find Rubber and Road
