The Objection Matrix Is The Framework For Handling Any and All Objections Early And Often.
Isolate the Objection By Repeating And Clarifying:
"Aside From____" or "Is This The Only Concern?"
Cushion The Objection By Making Them Feel Like They Are Not The Only One Who Feels That Way:
"I Totally Understand, My Past Clients Have Also Felt This Way."
Reframing/Reselling Is Doing Surgery To Open The Gates Of The Mind And Painting A Picture.
"Let Me Ask You A Question..." "If I Could ___ Would You ___?"
Use Trial Closes: "Just Imagine..."
Set Up The Close:
"Based on ___ Do you ___?" or "Does That Work For You?"
A Verbalized Objection Is 10x More Powerful Than When It Is Still In Their Head.
