Check Out My Recent Facebook Post On The Topic:
THE BIGGEST CASUALTY IN THIS WHOLE NAR SETTLEMENT HAS BEEN THE FACTS...
Has ANYONE ACTUALLY READ the documents!?!? Or did they just read the headlines?
Watching brokerages/agents (even Sellers) trip over themselves to change their business model or “cut commissions” reminds me of when people were begging for their freedoms to be taken away during Covid!
DETAILS MATTER...
The ONLY SIGNIFICANT CHANGE In South Carolina…
Is That compensation can not be posted in the MLS.
That's it. Nothing Else! So what! (We have always had buyer agency & used it)
Here is a PRO-TIP...
- Commission has ALWAYS been negotiable
- You NEVER had to offer a co-broke. (You could always have just put $1)
Does an offer of compensation matter? Absolutely!
Why did people STILL offer COMPENSATION even when they DIDN’T HAVE TO?
That leads me to...
PRO-TIP #2.. Because It Works.. No one is going to sell a home for free...
It’s called ECONOMICS...
The people who sell the houses are HUMANS.. And it is a service based business...
They like things like.. food, water, shelter, clothes for their kids, driving instead of walking, things like that.
So the compensation STILL matters...
PEOPLE ALWAYS FOLLOW THE MONEY
I WANT YOU TO REMEMBER SOMETHING…
"MONEY ALWAYS GOES WHERE IT IS TREATED BEST!
- DO YOU THINK THE BUYER’S AGENT IS GOING TO CALL TO CHECK COMPENSATION BEFORE SHOWING YOUR LISTING/HOUSE?
-DO YOU THINK THEY ARE MORE LIKELY TO SHOW YOUR HOUSE/LISTING IF YOU DO OFFER A FAIR COMPENSATION?
PRO-TIP #3… Uh... Hell Yeah! (They are human)
BONUS PRO-TIP #4.. YOU CAN STILL OFFER COMPENSATION AS A SELLER/LISTING AGENT TO INCENTIVIZE PEOPLE TO SELL IT (JUST LIKE BEFORE. THAT HASN'T CHANGED!)
The legacy media has spewed all kinds of ridiculous (very well coordinated) claims and flat out lies that will harm both buyers and sellers in this situation.
AGENTS… READ THE ACTUAL DETAILS OF THE SETTLEMENT AND UNDERSTAND THE FACTS. QUIT RACING TO THE BOTTOM!
CONSUMERS... STEP BACK AND LOOK AT THE ECONOMICS…
HUMANS ARE NOT GOING TO WORK FOR FREE...
ESPECIALLY THE REALLY GOOD ONES
You are buying or selling one of the largest assets you own.. It doesn’t make sense to do that alone, or with the cheapest option.
-I CAN DO MY TAXES AT WALMART... BUT THAT DOESN’T MEAN I SHOULD!
-YOU CAN HAVE A PUBLIC DEFENDER REPRESENT YOU IN COURT FOR FREE... BUT THAT DOESN’T MEAN YOU SHOULD…
-I COULD EAT MCDONALDS FOR LUNCH EVERY DAY BECAUSE IT’S CHEAP, BUT THAT DOESN’T MEAN I SHOULD...
I Could Go On Forever… But THE BOTTOM LINE IS…
IN ANY SERVICE BASED BUSINESS… YOU GET WHAT YOU PAY FOR.. PERIOD...
I’m not saying there will not be significant changes in the industry.. BUT, I AM saying that most of them will be from PERCEPTION NOT REALITY…
People NEED Quality Representation When They Are Buying Or Selling One Of Their Largest Assets For Multiple Six & 7 Figures…
I watch people give away their hard-earned equity every single week by stepping over dollars to pick up pennies… Don’t be that person...
