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Stop ignoring reality! In healthcare today, providers can’t think that they know everything. There will come a time when outside resources will be needed in order to continue to move practices forward. In the 4thepisode of ALTIUS Answers, our CEO Stephanie Dorwart sits down with Erin Whitehead, executive coach and owner of Kick the Ceiling, to discuss the importance of strategic planning and how being focused on the market and current advantages can lead to elevated practice performance. Since the majority of doctors do not attend business school, Ms. Whitehead has dedicated her career to teaching them how to be experts in competitive strategy just as they are in medicine. From overcoming the fear of failure to defining/communicating core mission to building successful plans, Erin helps guide physicians in achieving focused results. Listen to ALTIUS Answers now to learn more!