Lead Gen with Hyper Local QuizzesTired of the same old real estate lead generation tactics, like home value ads and overdone Facebook forms?
Discover the secret weapon for generating real, engaged leads: hyper-local quizzes.
In this episode, learn how to harness people's love for testing themselves to generate high-quality leads—not just cold, random clicks—from homeowners and buyers in your own community.
Quizzes are playful, low-pressure, and highly shareable, giving people a fun reason to engage with you. They lower the barrier to entry by feeling like entertainment, not marketing.
What You'll Learn:
- The Magic of Hyper-Local Quizzes: Turn generic queries like "What's your home worth?" into engaging, local-centric quizzes such as "How well do you know your city?" or "Which neighborhood landmark are you?"
- Quiz Ideas that Convert: Get inspiration for practical quizzes like a "Seller Readiness Score" (e.g., "Are you ready to sell in the next 6 months?") or a "Buyer Match Quiz" (e.g., "Which type of home fits your lifestyle?").
- Design for Success: Learn to keep quizzes short (5 to 7 questions), snappy, and always end with instant results and a clear call to action. Adding humor and personality makes people more likely to share.
- The Power of Follow-Up: Use quiz results to automatically segment your leads (buyer, seller, or curious) and tailor your follow-up with specific email sequences, property guides, or monthly market insights.
- Tips for Takeoff: Keep the tone friendly, deliver instant results, add visuals and local references, and don't be afraid to share your own quiz results to build authenticity.
Stop chasing leads and start attracting them with a fun, curiosity-driven approach. A quiz is more than just lead generation; it's connection, data, and discovery all wrapped into one.
