Having worked with the NFL team New York Jets for five years and with KORE on CRM solutions for sports businesses, Russell brings a great amount of knowledge in the space and understanding of what it takes to build relationships with all stakeholders. 'Fragmentation' is the keyword to understand.
Here are links to his public profiles:
https://www.linkedin.com/in/rscibetti/
http://www.thebusinessofsports.com/
Recorded May 2019.