Description

Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe – our gut or the data?

This talk from Jared Spool will teach you:

• What easily-collected analytics, like bounce rate, actually tell us about our users’ experiences
• Why techniques like a money-left-on-the-table analysis can show us how metrics impact design
• Why asking, ”Would you recommend this?”, is a bad way to measure brand engagement

Recorded live at Business of Software Conference USA in Boston, MA 2018

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