Today we have an awesome education journalist who focuses on consumer advice. Unfortunately, even some of the most well-meaning publicists get his name and his beat wrong all of the time. We find that even with some of the most seasoned professionals, these mistakes are surprisingly easy to make in a fast-paced, efficient environment. Listen on to find out how some things that may seem obvious still fall through the cracks.
In this episode, you'll learn how to…
Triple-check your media lists and pitches
Understand the nuances of a journalist’s beat
Avoid being overtly self-promotional
Our guest is:
Cole Douglas Claybourn is a reporter who primarily covers the transition from high school to college. He’s also a writer and podcast producer for Sports Spectrum, which covers the intersection of sports and faith, as well as his Christian podcast, “In No Hurry.” Before that, Cole spent five years as a public educator where he taught high school English and served as the Student Publications Advisor. He also worked for the Evansville Courier & Press and the Owensboro Messenger-Inquirer, where he covered both news and sports on a regional scale.
