Today’s episode features a guest who covers media agencies for Adweek and is very open about how to pitch her and others at her publication. We go over the bigger picture of what to do and not do when pitching her and her colleagues, as well as where she maintains all this information for publicists to review at any time. Walk away from this episode with more tools in your toolkit of how to better collaborate, including new ones we hadn’t heard of ourselves
In this episode, you'll learn…
What the nuances of an Adweek journalist’s coverage are
How to host a productive in-person meeting with a journalist
Why online communities might help you level up your networking skills
Our guest is:
Olivia Morley is a senior agencies reporter at Adweek focused on media agencies. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Boston, MA and is originally from Salt Lake City, UT.
