Crafting a perfectly optimized Amazon listing is one part art and one part science. Emma Schermer Tamir has both sides down pat! As the CEO of Marketingbyemma.com, she helps independent Amazon FBA businesses write advertising copy that connects and converts. Join her and Jon as they breakdown live Amazon listings to show you why developing a deep understanding of your ideal customer is the key to big-time sales!
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Main Takeaways:
00:00 - Why writing a copy that emotionally connects is so important.
04:00 - Emma’s listing optimization fundamentals.
13:00 - Making sure customers can skim your listing.
16:12 - A comparison of 2 separate products’ listings.
22:00 - Turning a specific niche into a 6-figure product.
27:30 - How a small brand managed to become #1 in its product category.
37:25 - Tips for developing a deeper understanding of your ideal customer.
45:10 - Writing engaging, effective advertising copy.
48:55 - An example of an FBA listing Emma helped launch.
