Amazon Seller Insights, Episode #008: If there’s one thing that Amazon’s made abundantly clear, it’s this: PPC isn’t going anywhere. It’s hard to keep up with all the new bells and whistles Amazon adds to PPC all the time, including features such as auto-targeting, product targeting, placement multipliers, and more. That’s why we invited Coral8 founder and PPC expert, Howard Lee, back onto the show to discuss what changes you should take notice of, and how to best prepare your marketing strategy to meet the Q4 rush! Listen along as they discuss the ins and outs of critical new features, answer audience questions, and perform a live demonstration of how to find conversion-gathering long-tail keywords using Keywords on Fire!
Listen now and subscribe! → https://spoti.fi/3fzI0r5
Timecode:
0:00 - Intro and opening discussion about what the most important changes to PPC are
6:45 - How big brand names have impacted PPC
10:20 - How to prepare your campaigns for Q4 sales
16:00 - Presentation about different kinds of PPC campaigns and how to best optimize them
20:25 - Product targeting and sponsored brand PPC campaigns tips, tricks, and best practices
27:30 - New features in sponsored ads (brand modifier)
29:10 - PPC basics you need to get right
31:30 - Live demonstration of Keywords on Fire, and how it helps find long-tail keywords to put in PPC campaigns
40:10 - A discussion of the halo effect and how it helps keyword strategy
43:50 - Audience Q&A
Howard Lee: When it comes to PPC, Howard Lee’s your go-to guy. With six years of FBA experience under his belt, Lee managed to hit the coveted 7-figure mark in a remarkably short amount of time. With years of success under his belt, Lee now helps fellow FBA sellers scale their business with effective advertising strategies at Coral8, a firm specializing in optimizing Amazon marketing campaigns.
