How do you bring in the traffic you need to build your brand into an asset you can sell for a huge profit? Chloe Thomas, the host of the eCommerce Master Plan podcast, is here to answer that! Since 2003, she’s helped FBA businesses generate new customers with innovative, cost-effective marketing plans. Tune in and learn how you can craft ad campaigns that save money, increase conversions, and expand your brand!
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What You’ll Learn:
02:50 - Chloe’s eCommerce background.
06:00 - How to evaluate if your advertising strategy’s working.
09:45 - Why Return on Ad Spend is more useful than CPA.
12:00 - Determining where your “breaking point” should be.
17:00 - Overhead costs you need to factor in.
20:10 - Adapting your marketing strategy to changing consumer habits.
22:20 - The role Amazon plays in establishing a brand.
30:15 - When to begin branching out your brand beyond Amazon.
33:50 - Key tips for making your business a sellable asset.
38:00 - Chloe’s top tips for turning your business into a brand.
41:55 - Common mistakes sellers make.
49:30 - Chloe’s Christmas 2020 eCommerce trend predictions.
