After a career in which began in the military as a marine, Steve Pinkerton started CrossFit Vitality in his personal garage with 8 members initially signed up. Fast forward 10 years later, and Steve :
His story, facility, and success as a gym owner and CrossFit athlete is unparalleled.
Nonetheless, Steve was willing to be a mentor and business coach to Thunder Valley Fitness. In this podcast we revisit the moments since 2012 that we have had with Steve that led to the future development of Thunder Valley Fitness, the start of Thunder Valley Fit Club, and hear the struggles and stories of the growth of Vitality Fitness. Be sure and stick around to the end as we ask Steve about some of the habits and rituals which he believes has contributed to his success.
Show Notes :
0:30 - about Steve
1:56 - stories from our Level 1 seminar at Steve’s facility
4:52 - Kyle Maynard and his impact on Chris at Steve’s competition
10:58 - we hire Steve as our business coach
13:07 - Steve revisits meeting/interviewing Melissa
16:52 - Steve shares his CrossFit regionals experiences + Vitality’s origin story
22:18 - Steve talks about buying land and building Vitality
33:06 - how he came up with EvoFit (what we modeled Fit Club after)
36:03 - EvoFit = new on-ramp or stand alone program?
36:58 - Steve’s relationship with Mike Jones, owner of Alchemy 365 and creator of torpedo
39:49 - when Steve knew EvoFit was going to be a success
41:34 - Steve explains why he does breathing work and benefits of
44:12 - Steve takes a 25 minute nap every day. He explains why and the value of.
46:38 - Steve fasts 19 hours a day. Here’s why.
51:54 - 3 habits Steve contributes to his success
57:38 - a message to former members of his/a gym that are making looking to get back
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