I sit down with Glenn Clark, Founder of Crafting a Brand Company in the Finger Lakes region of NY and talk about his career and how to follow your passion. We discuss ways beverage companies can stand out from the crowd because it's easy to become so focused on their day-to-day responsibilities that they neglect to invest in their own brand, resulting in less-effective marketing, lost time and money, and consumers who don't have loyalty or love for the brand. Glenn reveals his process and walks us through it.
More at https://craftingabrandco.com/ - and join his email newsletter entitled "Three Things Every Thursday"
