In her keynote at MEF Leadership Forum Canada, Ruth Zive, CMO of LivePerson, will explore AI’s transformative power in telecommunications. She will discuss the current focus on improving customer conversations, high expectations around AI, and how to address growing skepticism. Zive will highlight the need for personalized interactions to help telcos stand out, and trace LivePerson’s journey from inventing business chat to leading in GAI applications, showing how they help brands bridge the AI gap.
