Matt Levine, founder of Chlorophyll Water, shares his journey in the beverage industry and the success of his brand. He discusses the brand partnership with Alo and how it has influenced the growth of Chlorophyll Water. Matt also talks about the importance of strategic placement in stores and the approach to retail expansion. He emphasizes the focus on one core product and the frugal approach to growth.
Matt shares insights on trade shows, social media strategy, and leveraging trends to attract buyers. He discusses the challenges of educating buyers about chlorophyll water and how it differs from other superfoods. He also talks about the success of chlorophyll water and the importance of marketing and growth. The conversation ends with a discussion about the Billy Madison reference and plans for Expo West.
