When it feels like you've missed the mark with your offer, it doesn't necessarily mean that nobody wants your service or that your price is wrong - they just might not understand WHY they need your offer!
Another reason, other than profitability, to do market research is to gather the pain points of your ideal clients, in their own words. Then, use that wording in your marketing. In your posts, emails, messaging, discovery calls, walk your potential clients through the problem they have and connect the dots to why they need you to solve that problem for them.
Did you catch that? Use their own words to market to them! They will feel heard, understood, and connected to you immediately!
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