In this episode of the MRX Lab podcast from FlexMR, we talk about the economic principles that are relevant to the insights industry. We start by defining the key differences between behavioural and more traditional economics, as well as exploring how the two fields have blurred lines of enquiry in the past.
Over the second half of the episode, we dive into a number of key economic ideas and how they relate to the work researchers undertake – from marginality to calculating cost, understanding the trade-offs people make to how incentives change behaviours. Importantly, we draw conclusions about the value of both the rational and irrational consumer mind.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, the technology led research agency, visit www.flexmr.net
