In this episode of the MRX Lab podcast from FlexMR, we look at the opposing forces of globalization and localization. What do these trends mean for the market research industry and how do they affect the work that we do? After a brief introduction, we examine the challenges that a connected world poses and identify ways local knowledge can be used to build a competitive edge.
In the second half of the episode, we outline simple ways in which market research teams under pressure to deliver more for less can influence both global decisions and act as the voice for territorial differences at the same time.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, the technology led research agency, visit www.flexmr.net
