The MRX Lab podcast is back for a brand new season in 2021. In our first episode, we chat insights empowerment with FlexMR CEO, Paul Hudson. A 15+ year industry veteran, Paul explains how the modern pressures placed on research professionals are creating a strong need to find new ways of working.
We discuss the role of efficiency, reach and influence as key drivers of change and investigate creative tactics for overcoming common challenges. Paul highlights the role of video in research as a stand out method of activation, and identifies how empowerment moves data out of insights departments to underpin a customer-centric culture.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Paul Hudson, CEO @ FlexMR (pd_hudson)
For more info on FlexMR, visit www.flexmr.net
