In this episode of the MRX Lab from FlexMR, we interview Charlotte Evans on how to effectively connect with long-term market research participants. An expert in engagement, Charlotte highlights why this is such an important topic for insight professionals to understand, in addition providing an overview of simple strategies that can be employed.
We discuss the differences between participant engagement based on project factors, such as length or methodology – in addition to the tactics that remain the same across all types. Finally, Charlotte discusses the skills that insight professionals should aim to curate in order to grow their capacity to better connect with participants.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Charlotte Evans, Research Executive @ FlexMR (Charlottelevans)
For more info on FlexMR, visit www.flexmr.net
