Creating a culture of customer centricity needs more than great insight. It requires the wisdom to know not just what the data is telling you, but what customers are really saying. But building this type of organisational empathy is no easy task - especially in an age where technology and artificial intelligence are becoming increasingly commonplace.
In this wide-ranging discussion with Shanice Mitchell, we discuss the human truths that will always apply to market research. The need to build empathy. The importance of good communication. Why customers yearn to feel listened to. And, most of all, why curiosity always wins out.
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Presented by: Mike Connor, SDR @ FlexMR
Featuring: Shanice Mitchell, Marketing Insight Manager at APMG International
For more info on FlexMR, visit www.flexmr.net
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