When asked about the insight that surprised her most throughout her career, today's guest didn't answer with an unexpected fact about consumers - but instead an observation about how stakeholder response to insight is influenced significantly by its delivery. That's the jumping off point for a wide-ranging discussion with Rosemary Hadden, Head of Customer and Market Insight at City & Guilds.
In this episode, new MRX Lab host Paul Hudson explores what it takes to become an insight leader with Rose - including the importance of building a strong team, having a strategic outlook, and speaking the language of stakeholders. That's how we achieve cut through and get customer focus to permeate decision making.
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Presented by: Paul Hudson, CEO @ FlexMR
Featuring: Rosemary Hadden, Customer and Market Insight Manager at City & Guilds
For more info on FlexMR, visit www.flexmr.net
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