In a world where habits within an organisation are often built on financialisaton, it can be hard to overcome existing culture and consistently humanise the customer in the minds of key decision-makers.
In our latest episode, Chris Martin, FlexMR's Chief Marketing Officer, joins Paul to discuss how Customer Salience can be used to flip the script and ensure decision-makers are always thinking about customers. Over the course of 25 minutes, the pair discuss how decisions are currently being made within organisations, the impact of cultural habits, how researchers can drive change and much more.
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Presented by: Paul Hudson, CEO @ FlexMR
Featuring: Chris Martin, Chief Marketing Officer at FlexMR
For more info on FlexMR, visit www.flexmr.net
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