Description

In this week's episode of OTC, Paul and Karl speak with public relations specialist and entrepreneur, Erica Dias. Erica begins by explaining what inspired her to start the B Firm PW. She leads us with knowledge on the biggest lesson she learned in order to see success as an entrepreneur and how to overcome imposter syndrome. She creatively describes what Erica's Table of 20 is and its purpose as well as the importance of negotiation. She wraps up by describing the qualifications she examines before partnering with people and businesses. Friends, this episode will make you want to dress up and sit at the table for conversation!

• [2:50] Introduction to Erica Dias.
• [3:40] How she defines her field and how she navigates it.
• [6:50] What her inspiration was to start the B firm PR.
• [13:20] The biggest lesson Erica learned in order to see success as an entrepreneur
• [17:00] How to deal with and overcome imposter syndrome as an entrepreneur.
• [21:25] Erica’s process for goal setting after getting a small or big win.
• [24:20] How she creates systems that consistently succeed.
• [27:35] What Erica’s Table Of 20 is and its purpose.
• [34:30] 3 things she examines to make sure another healthcare entrepreneur's event is as successful as hers.
• [39:45] The importance of negotiation!
• [41:40] Her qualifications for partnering with people and their business.

Erica's resources:

E-mail: info@thebfirmpr.com *Best method of contact*

IG: @thebfirmpr

IG: @ericadias1010